ROI isn’t hard to track — most teams are just tracking the wrong things.
Only 36% of marketers say they can confidently measure ROI, and nearly half struggle across multiple channels. In an era where every platform promises attribution and insight, most businesses are still left guessing what’s working and what’s wasted.
At Tek, we solve that by implementing clear data structures and outcome-focused strategies using tools like Google Analytics 4 (GA4) and proven ROI tracking frameworks.
Why ROI Gets Missed
- Too many KPIs. Most dashboards are overloaded with vanity metrics.
- No clear signal. You’re tracking actions, not outcomes.
- Broken attribution. Without receipts, you can’t connect marketing to revenue.
How We Fix It
- We align every campaign to clear marketing KPIs and business-level OKRs.
- We use GA4 and custom dashboards to connect actions to outcomes.
- We focus on marketing ROI metrics that tie directly to pipeline growth.
- We measure “Time To Trust” — the real ROI metric: how fast someone believes and converts.
The Data Tells a Clear Story
- $42 return for every $1 spent on email marketing.
- SEO yields an average ROI of $22.24 per dollar spent.
- But only 28% of marketers have a reliable ROI system.
- And 47% struggle to prove ROI across multiple channels (Firework).
The problem isn’t performance — it’s how you track it.
What We Track (And What We Don’t)
What we measure:
- Leading indicators (trust signals, visibility events, opt-ins)
- Conversion actions (pipeline movement, qualified leads)
- Lagging ROI proof (revenue impact, brand retention)
What we skip:
- Empty impressions
- Unactionable vanity stats
- Tool-by-tool activity reports without context
From Chaos to Clarity
Before:
– Dozens of tools
– Vanity metrics
– Unclear funnel paths
After (with Tek):
– Centralized GA4 reporting
– Fewer, clearer metrics
– ROI visibility from click to customer
