Digital landscapes are rapidly shifting in the world of ecommerce and SEM. As search engines and websites alike scramble to eliminate friction and optimize for users, skillsets of both technical SEO and UX have grown into a necessary investment for nearly every business serving customers. Having a roadmap and process for collaboratively working through the technical underpinnings of search engines is typically lost upon growing eCommerce websites.
Marketers and business executives grappling with the complexities of technical SEO can quickly be thrown off task or even bottlenecked. A lack of knowledge and strategy when it comes to identifying and solving technical roadblocks in marketing can result in deficiencies, for eCommerce websites making sure your data and website content is structurally sound can make a tremendous impact on visibility, traffic, and most important, revenue.
Mastering The Technical Maze For Organizations: Where Creativity Meets Complexity
Imagine this scenario: a marketing team crafts a brilliant campaign, meticulously designed to capture the hearts and minds of the target audience. The content is compelling, the visuals are stunning, and the message is on point. However, there’s a problem lurking beneath the surface. The campaign’s digital presence, the website, is suffering from technical issues that hinder its visibility on search engine results pages (SERPs).
In this age of digital dominance, a company’s SERP presence is paramount. It’s the digital storefront where potential customers congregate. If your business isn’t visible here, it might as well be invisible to a vast online audience. This is the marketer’s dilemma—a stark divide between creative brilliance and technical proficiency.
Technical SEO Strategy: A Game-Changer For Visibility & User Experience
At the heart of this transformation lies Technical SEO—a game-changer for marketers with a penchant for technology. Unlike traditional SEO, which primarily focuses on keywords and content, Technical SEO delves into the intricate technical aspects of websites and search engines.
Here’s why Technical SEO is a must for continued eCommerce growth:
1. Website Performance:
Technical SEO involves optimizing a website’s performance. It ensures that your site loads quickly, providing a seamless user experience. In today’s fast-paced digital world, slow-loading websites can cause users to bounce away, leading to missed opportunities.
2. Mobile Optimization:
With mobile devices dominating online traffic, Technical SEO addresses the importance of mobile optimization. Marketers need to ensure that websites are responsive and mobile-friendly, as Google now considers mobile-friendliness a ranking factor.
3. User Experience:
User experience (UX) is paramount in today’s digital landscape. Technical SEO helps marketers identify and rectify issues that might frustrate users, such as broken links, 404 errors, or poor navigation.
4. Indexing and Crawling:
Technical SEO experts understand how search engines like Google crawl and index websites. They optimize website structures to make it easier for search engines to discover and rank content effectively.
5. Structured Data:
Structured data and schema markup are critical components of Technical SEO. They provide search engines with context about your content, enabling rich snippets and enhancing click-through rates on SERPs.
6. International SEO:
For businesses targeting global markets, Technical SEO plays a pivotal role in internationalization. It ensures that websites are properly localized, and hreflang tags are correctly implemented to serve the right content to the right audience.
The Pitfalls of Ignoring Technically Sound eCommerce Builds
On the flip side, ignorance of Technical SEO can lead to dire consequences. Here’s what can happen without a solid understanding of the technical aspects:
1. Poor SERP Rankings:
Without Technical SEO, websites may struggle to rank well on SERPs. This means missing out on organic traffic, as most users rarely venture beyond the first page of search results.
2. Missed Opportunities:
Technical issues can lead to missed opportunities, such as failing to capture leads, convert customers, or provide valuable information to users.
3. Lost Revenue:
Ultimately, the repercussions of neglecting Technical SEO can translate into lost revenue. With competitors optimizing their websites, your business might be left behind.
Learn More About The Benefits of Hiring A Marketing Technologist for Technical SEO Audit & UX
While SEO and website procurement has often been ignored as an afterthought, the most well-conceived marketing strategies can no longer rely solely on creative content and engaging campaigns. Enter the marketing technologists, a new breed of professionals who understand both the art of marketing and the science of technology. They are the translators, the bridge builders, and the problem solvers. The rising relevance of marketing technologists with a strong grasp of Technical SEO cannot be overstated. They possess the unique ability to bridge the divide between creative marketing and technical excellence, unlocking the full potential of digital marketing efforts.
