What Should Marketing Actually Cost?

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Marketing isn’t “expensive”—what’s expensive is doing it wrong or halfway.

If you’ve ever said “marketing is expensive,” odds are the real problem wasn’t cost—it was fragmentation, misalignment, or unclear ROI.

According to multiple sources, most small businesses spend $5,000–$15,000/month on marketing. Mid-sized businesses? Up to $25,000/month or more, depending on goals and channels.

And those numbers don’t even include the hidden costs like:

  • Wasted spend on disconnected vendors
  • 36% of marketer time lost to data wrangling, not strategy
  • Hiring the wrong person: up to $240K per bad hire, according to DOL estimates
  • High turnover: Marketing has the highest attrition rate (24%) of any department

Doing It “Halfway” Costs More

Let’s break down what businesses are paying per function:

FunctionMonthly Cost
SEO$2,500–$6,500
Content Marketing$2,000–$9,500
PPC / Paid Ads$600–$9,500+
Social Media Management$400–$4,500
Web Design (project-based)$5,000–$50,000
Email Marketing$150–$1,800

Now add CRM, analytics, copywriting, branding, and leadership. You’re easily looking at $15,000–$25,000+ a month for a scattered approach—and that doesn’t guarantee integration or results.

The Tek Difference

With Tek’s integrated system, we replace the bloated vendor model with a unified marketing engine—from brand to performance, SEO to RevOps.

All-in System > Piecemeal Vendors
Our approach delivers:

  • Strategic clarity across every channel
  • A full-stack ops team for the cost of one internal hire
  • Fewer dashboards, more results

Instead of paying 5–6 teams to operate in silos, we build one machine that works in sync.

Proof: System vs. Chaos

In our case study with TCARE (SaaS for healthcare), we didn’t add budget, we restructured delivery. The result?

  • 2× organic traffic
  • 700+ AI & SERP search features
  • 100% key account retention

All by building a cohesive engine, not just tacking on more tactics.

The Real Cost of Waiting

Marketing doesn’t get cheaper with time; it just gets harder to fix.

Every month spent juggling disconnected vendors or relying on guesswork is time you could be building a compounding system. The difference isn’t just in spending, it’s in:

  • How fast you reach pipeline
  • How well you retain customers
  • How clearly you can scale

If your current spend isn’t tied to measurable ROI, then it’s not a budget—it’s a burn rate.

Frequently Asked Questions (FAQ)

SEO is a long-term strategy. While some technical improvements can show quick wins, it usually takes 3 to 6 months to see significant changes in rankings, traffic, or conversions—especially in competitive markets.

Yes. Content remains a key driver of organic visibility, trust, and conversions—especially when it's aligned with user intent and supported by solid SEO and distribution strategies. In the AI era, original insights and helpful content matter more than ever.

Organic traffic comes from unpaid search results, while paid traffic is generated through advertising (like Google Ads or social media campaigns). Both have value—organic is better for long-term growth, paid is useful for speed and targeting.

Look at your KPRs (Key Performance Results)—not just vanity metrics. These might include pipeline contribution, conversion rates, cost to acquire, return on ad spend (ROAS), and lead velocity. Marketing should clearly tie back to business outcomes.

Your Market's Evolving. How Are You?

Map the moments that ROI driven customer journeys emphasize and finally see what’s missing in your growth engine.

The Author

Picture of Zach Jalbert

Zach Jalbert

Zach Jalbert is the founder of Tek Enterprise and Mazey.ai. Learn more about his thoughts and unique methods for leadership in the digital marketing & AI landscape.

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