Case Study

Home Services Growth Marketing

Scaling Revenue Through Smarter Budget Allocation

Gorilla Roofing was an ambitious growing player in the roofing industry lookingto scale operations. The challenge of reallocating budget without increasing overhead was our mission. Fragmented tools and unclear ROI measurement across their channels presented a critical challenge: how can we do more with less.?

By partnering with Tek Enterprise, they restructured and re-optimized their digital spend across every platform. Customer touch-points were rebuilt and fully re-integrated, forging smarter paths to growth.

Client

Gorilla Roofing

Date

2023-2025

Services

Website Development & Management

CDP Implementation
Video Marketing

SEO Research & Content Strategy

Marketing Matrix Design

Graphic Design for Ad Creatives

Share It

We turned waste into growth,
and strategy into scale.

Services

what we delivered.

Website Design & Management

Developed, hosted and managed a high-performing website optimized for speed, mobile UX, and local SEO—ensuring scalability and reliability as traffic grew.

SEO Research and Content Planning

Conducted local SEO audits and competitive keyword research to inform blog content strategy and improve discoverability in key service areas.

Content Strategy & Monthly Publishing

Built an editorial calendar and delivered consistent, SEO-optimized content designed to educate, engage, and convert homeowners.

CDP Integration & Audience Segmentation

Supported customer data platform implementation, helping define lead segments and align messaging across campaigns.

Graphic Design for Marketing Assets

Designed branded flyers, blog headers, and ad assets to support both print and digital campaigns.

Ads Campaign Management

Planned, executed, and optimized Google Ads campaigns targeting high-value roofing services across local markets—maximizing reach and ROI.

SEO optimized content

Objectives

why it mattered.

Build a digital foundation that could support growth from
$1M to $10+M in annual revenue.

Align content and campaigns with homeowner pain points
and seasonal service demand.

Improve visibility in local search results with targeted,
SEO-driven decision ready content.

Organize marketing operations using a centralized matrix to streamline planning and execution.

Increase qualified lead generation through data-backed
video ad campaigns.

Ensured customer intake was reliable, mobile-optimized,
and ready to scale with the business.

graphic design for content production

Solution

how we solve it all.

Tek Enterprise applied its API framework to overhaul Gorilla Roofing’s marketing systems without increasing budget. We centralized content planning, restructured digital campaigns based on real-time data, and launched a blog engine focused on local visibility. Our paid media strategy and SEO efforts worked in tandem to drive revenue growth and operational clarity.

1. Audit

Gorilla Roofing had strong service demand but limited insight into which efforts were actually driving results.

We conducted a comprehensive MarTech and campaign audit, analyzing ad spend, SEO gaps, and site performance.

This phase revealed inefficiencies in both paid campaigns and content workflows—laying the foundation for a smarter, leaner approach to digital marketing.

2. Procure

We built a streamlined content ecosystem focused on growth and visibility.

Delivered a marketing matrix to coordinate blog publishing, campaign planning, and design tasks.

Published SEO-driven blog content monthly and hosted new content on a high-performance website.

Activated Google Ads campaigns focused on high-intent homeowner queries and seasonal roofing needs.

3. Innovate

Turned performance insights into revenue-generating actions.

Realigned ad campaigns with proven high-conversion segments.

Grew Gorilla Roofing’s revenue from $1M to $6M in just 12 months—without increasing overall budget.

Improved local search rankings through content consistency and smart SEO implementation.

Established an efficient, repeatable marketing operation that can scale with demand.

website

Client Testimonial

"We were searching for the right agency and couldn’t pin down the hard stuff until we found them. I’m excited for the future and love the compliments I get on our marketing from customers."

Anthony Lang

Gorilla roofing owner

Want to see how we scaled revenue 10X through strategic campaigns, content planning, and platform optimization?

We’ve compiled the complete results in an extended report.

What people say

See what other clients are saying—real feedback that builds trust and showcases our impact.

"Tek Enterprise has been instrumental in developing a content strategy that aligns with our TCARE goals, significantly improving our SEO and driving product engagement. Their expertise and dedication have made a lasting impact on our growth, and we're grateful for their support!"

"Their guidance and expertise helped us sell inventory faster than ever. We (auto dealership) are on track to have our best year ever!"

"Working with Tek Enterprise helps our company thrive. Not only are we future-proofing our company in the present and for the long haul, our business is growing! We doubled our clientele in one year working with Tek. Highest recommendation!"

Let’s build your own success story.

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Case Study

Home Services Growth Marketing

Scaling Revenue Through Smarter Budget Allocation

We turned waste into growth,
and strategy into scale.

Services