Case Study

Customer Focused SaaS Content For Driving Growth

Strengthening Retention Through Customer Journey Mapping

TCARE, a SaaS company focused on supporting caregivers with intelligent care solutions, faced a major challenge: improving product engagement and retention in a crowded digital health space.

Visibility was low from outdated SEO content, and user journeys lacked continuity across platforms. Tek Enterprise was brought in as a holistic MarTech partner to restructure and scale their digital strategy.

Client

TCARE

Date

2023-2025

Services

Website Design & Webflow Development

CDP Integration

Email Marketing Automation

Content Strategy & Production

Marketing Matrix Design

Care Specialist Case Studies

Share It

We turned insight into action,
and content into connection.

Services

what we delivered.

Website Design & Management

Developed and launched new pages within the existing site architecture, including caregiver-focused resources, a dynamic client success stories page, and newsroom.

Content Strategy & Monthly Publishing

Built an editorial calendar and delivered consistent, SEO-optimized content designed to educate, engage, and convert caregiver audiences.

Client-Focused Storytelling

Produced long-form case studies and narratives that humanized the brand and showcased product impact.

CDP Integration & Audience Segmentation

Structured content and email flows around defined caregiver personas using the client’s customer data platform.

Graphic Design for Marketing Assets

Designed branded flyers, ebooks, and case study templates used across email campaigns and landing pages.

Specialist Video Content

Assisted in producing visual content to support video-led caregiver education and product messaging.

what we delivered: customer content & resources

Objectives

why it mattered.

Map out customer journeys to align product messaging with caregiver needs.

Centralize and optimize educational content (ebooks, case studies, and resources).

Improve retention and engagement using automated nurturing flows.

Strengthen TCARE’s SEO footprint with a scalable content strategy.

Develop modular marketing assets for lifecycle communications.

Modernize the website experience with a performance-first approach.

what we delivered: email nurture

Solution

how we solved it.

Tek Enterprise deployed its proprietary framework, integrating the CDP with web analytics and automation tools to create a unified marketing tech stack. We restructured content delivery, launched intent-driven SEO campaigns, and introduced dynamic, persona-based engagement flows. We enhanced page speed and accessibility while improving the overall UX.

1. Audit

TCARE was facing retention challenges and had no structured plan in place.

We conducted deep-dive journey mapping and baseline content audits to identify gaps in experience and messaging.

This phase informed opportunities across website, email, and journey touchpoints.

2. Procure

Developed a content engine—including email campaigns, website updates, and modular assets—aligned with TCARE’s brand.

Created resources: website pages, email campaigns, and a full Customer Journey Map.

Strategically sourced and structured components to build an integrated content system.

3. Innovate

Launched SEO-optimized content across channels, automated personalized campaigns, and scaled across segments.

Delivered outstanding outcomes:

Retained 100% of key accounts
Doubled organic traffic
Obtained 700+ search features via SEMrush insights
Established TCARE as a trusted online authority
Scaled content across 12+ audience segments

what we delivered: Upgraded Webflow website

Client Testimonial

"Tek Enterprise has been instrumental in developing a content strategy that aligns with our TCARE goals, significantly improving our SEO and driving product engagement. Their expertise and dedication have made a lasting impact on our growth, and we're grateful for their support!"

Tracy Kosh

VP Marketing

Want to see the full breakdown of performance data, platform integrations, and content ROI?

We’ve compiled the complete results in an extended report.

What people say

See what other clients are saying—real feedback that builds trust and showcases our impact.

"We were searching for the right agency and couldn’t pin down the hard stuff until we found them. I’m excited for the future and love the compliments I get on our marketing from customers."

"Their guidance and expertise helped us sell inventory faster than ever. We (auto dealership) are on track to have our best year ever!"

"Working with Tek Enterprise helps our company thrive. Not only are we future-proofing our company in the present and for the long haul, our business is growing! We doubled our clientele in one year working with Tek. Highest recommendation!"

Let’s build your own success story.

We don’t do one-size-fits-all. Let’s build a strategy tailored to your business goals, and make the next case study about you.

Case Study

Customer Focused SaaS Content For Driving Growth

Strengthening Retention Through Customer Journey Mapping

We turned insight into action,
and content into connection.

Services