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Zach Jalbert
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SEO is a long-term strategy. While some technical improvements can show quick wins, it usually takes 3 to 6 months to see significant changes in rankings, traffic, or conversions—especially in competitive markets.
Yes. Content remains a key driver of organic visibility, trust, and conversions—especially when it's aligned with user intent and supported by solid SEO and distribution strategies. In the AI era, original insights and helpful content matter more than ever.
Organic traffic comes from unpaid search results, while paid traffic is generated through advertising (like Google Ads or social media campaigns). Both have value—organic is better for long-term growth, paid is useful for speed and targeting.
Look at your KPRs (Key Performance Results)—not just vanity metrics. These might include pipeline contribution, conversion rates, cost to acquire, return on ad spend (ROAS), and lead velocity. Marketing should clearly tie back to business outcomes.
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